Your project needs to grow and gain visibility so your message can reach as many people as possible.
Here are three ways to achieve that:
- Don’t Focus Only on Social Media
Create a communication channel that allows you to provide valuable content and connect with your audience. It could be a blog, podcast, or videos, but you should have a space where you can express yourself—without relying on someone else’s algorithm.
- Collaborate with Other Professionals or Brands
Stop seeing your competition as enemies and start thinking of them as peers who share the same challenges and concerns as you. Propose collaborations, interviews, or joint actions to increase your visibility.
- Invest in Advertising
Advertising isn’t a bad thing, and you shouldn’t be afraid to invest in ads. It’s a great way to reach a wider audience, whether you’re just starting out or already established. Plus, it’s the perfect complement to your one-off marketing actions.
And you—what strategies are you using to gain visibility?
At InfoSama, we help you grow your business!