SEO stands for Search Engine Optimization. It refers to the organic positioning of a website in Internet search engines. SEO actions are carried out both on the website itself (On-page) and outside the site (Off-page).
SEO is an essential tool for individuals or businesses that have a website and want to increase its visibility and authority. It is also used to boost the number of organic visits and convert users into leads.
What are the key ranking factors?
In this article, we’ll explain the aspects that Google values when ranking your website. Let’s remember that Google is currently the leading search engine in the world. There are many factors, but the top three are:
- Content
Without quality content, it will be impossible to rank your business. The content must be relevant and original in order to meet the user’s search intent. It is also essential to include effective keywords to help with positioning. Keywords are the terms users type into search engines.
- User experience
Over time, Google has improved its algorithms to better understand user search intent. Therefore, your website needs to provide the answers users are looking for. Finally, the website must be easy to use and navigate.
We recommend analyzing certain metrics such as click-through rate (CTR), bounce rate, and time on site to assess user satisfaction and develop improvement strategies.
Page Performance
The site you build must have a fast loading speed. The average time users are willing to wait for a website to load is just 5 seconds. Additionally, mobile usage has become increasingly important in recent years, so it’s essential for all pages to be responsive — meaning they are optimized for any device.
At this point, it’s worth noting that the most advisable approach is to hire an agency with specialists to handle your SEO and website positioning. At INFOSAMA.ES, we not only create websites for our clients but also take care of optimization.
However, if you’re not hiring an expert and you’ll be in charge of SEO yourself, there are some tools available like Google Analytics, Dareboost, PageSpeed Tools, and others that can help you check your site’s loading speed. To implement an effective SEO strategy, you need to optimize your site internally and also connect with other websites to support your ranking. For all these actions, a reliable internet connection is crucial. In fact, telecom companies recommend using fiber-optic plans to avoid connectivity issues at home.
In conclusion, SEO is the best way for users to find you and for your site to be relevant to search engines.