Content is king, of course, how else do you expect to reach your readers? What other way do you have to communicate with them? It’s time to play chess, and we already know who the king is. Stick around, and we’ll give you a few lessons for the online board.

The chessboard of content.

Have you ever played chess? If so, then you’ll understand the metaphor I just used. If not, no worries, I’ll explain it in this article. When playing chess, every single piece, from the most important to the least, plays a crucial role: to win. How do you win? By protecting your king, taking care of him, defending him from attacks, and improving his position through the strategy you set with the other pieces. If you forget this or don’t know how to do it, your king will fall — and with him, your entire kingdom.

Content marketing.

Keep in mind that when you create content for your website or social media, you’re playing a game of chess to stay on top of the online kingdom. As we have said before, if there is no other way to appear in the online world except through what can be seen on your digital platforms, then you must rely on the content you create there. Images attract you, but content is what will truly capture attention. There is no other way to make yourself known, which is why what you create and upload will be vital for people to get to know you and decide whether to stay in your kingdom or not.

Having good visibility through content.

Content will give you visibility. Everything you write should follow this principle. You must create quality articles, lengthy (more or less, depending on the topic), original, cutting-edge, and accurate. It should be creative and keep the king in mind to play a good strategy and win the top positions.

Google’s algorithm is this demanding: you must create quality, original content, supported by SEO. Create articles that are read, so that the people who enter your kingdom (your website) stay as long as possible, because the algorithm understands that if they stay, you are creating valuable content—and that will be very well ranked by the god Google.

Therefore, content becomes a basic factor for positioning: content is king. It must be varied, consistent, original, high-quality, and interesting to the user (who is the center of all your creations). The more you create, and the higher the quality, the greater the chances of ranking well. Your website needs activity, and all of the above provides that.

This is what Google’s search engines index. Creating content based on keywords searched by users will make you rise or fall in ranking on these search engines. https://infosama.es/seo-positioning-cadiz/

Some keys to generating content.

For this, you need:

• Good writing. A good level of writing is important, paying attention to structure, grammar, and spelling.
• Interesting texts. That captivate content consumers.
• Lengthy. (A minimum of 300 characters).
• Create content that generates a low bounce rate. This means that people find the content interesting and stay on it as long as possible.
• In addition to text, it should include videos, images, etc. Multimedia content is also important.

Now that you know about content….

Now that we have achieved the goal set in this article: for you to understand why content is important, we encourage you to create valuable content for your audience. That way, both they and you benefit. Two birds with one stone.

It’s always better to provide quality content consistently, as this will be appreciated in the long run and will help you improve both the lives of your users and your own website. So, you know, be generous with your content, creative, and kind — because that’s the best face you can show your readers.

And well, Infosama’s community of marketing enthusiasts, that’s all for today. You know that every week we create valuable content for all of you, and that comforts and motivates us to keep going. What better reason do we have to create good texts with good images if not for you? First things first, and that is you: the most important.

Keep coming back — we’ll always have something interesting to share.

Have a great day, and see you soon!