As expected, not all images benefit the SEO positioning of our online store or corporate website.
Do you take care of the content images on social media?
When we share any content on social media from our online store, such as a featured product or a blog post that includes a link, an image is usually associated with that shared content, typically the first image that the website or shared link’s page crawls—in order to provide users with a more attractive preview and link the image to the content.
The problem arises when the image associated is not related to the shared content, but this issue can be easily fixed by modifying the source code of our website or by using applications or plugins.
How does associating an unrelated image affect SEO?
At first glance, it may seem unimportant, but displaying an image that is not related to the shared content can result in a loss of conversions or clicks. This can lead to a certain lack of interest from users who won’t visit the content because it has no connection to the image and won’t encourage them to share the post, considering that the user’s first impression will be that image.