With the advancement of technology and the high level of competition among various businesses online, we have all started searching for the golden goose to find the solution and appear at the top positions on Google.
Is there an exact formula to achieve the best SEO ranking?
If you were looking for a formula or official instructions to follow for perfect SEO optimization, we regret to inform you that a perfect SEO ranking does «NOT exist».
Nowadays, we encounter many clients who are unfamiliar with the SEO positioning sector and not understanding the techniques or terms used makes it even harder for SEO professionals to carry out their work. Obviously, it is clear that we should not disclose how we execute our SEO strategy, but we should explain what is being done.
There is no manual to follow
From the beginnings of SEO until today, there has never been—and does not exist—any official manual or set of written rules specifying «what we must do to achieve perfect SEO positioning.» However, both Google and professionals and companies dedicated to web positioning and online marketing rely on corporate blogs to share best practices or good recommendations to follow, which have helped guide the right path to carry out a good SEO strategy.
It’s worth noting that Google itself stated years ago to all professionals in the field that they do not guarantee any specific results, as it is something impossible to predict.
Nothing lasts forever
As we’ve mentioned in other articles on our blog, SEO positioning is considered «non-static», meaning it is constantly evolving depending on a variety of factors. That’s why we must stay up to date with all the latest SEO developments to avoid becoming outdated and being penalized for not following best practices.
We must make it very clear that what is considered a good SEO practice today could become penalizable tomorrow or next month.
What are the consequences for SEO professionals?
Since new strategies must constantly be implemented and previous work often needs to be revised or counteracted, clients may sometimes believe we are not doing a good job and might even begin to question our knowledge of the subject.
SEO results are medium to long-term
When we implement an SEO strategy that involves programming the source code of our website, results may appear in the short term. However, for most other SEO strategies or actions, the results are considered medium or long-term. Everything depends on Google’s algorithm and the time it takes to index, analyze, review, etc…