El SEO positioning is not something static, so to speak; it is constantly evolving, and among the latest developments, voice searches have come to the forefront.
Many of the technologies we use in our daily lives encourage us to use their own digital assistants, such as the tech giant Google.
Although from the beginning of SEO until today we have known natural positioning as written searches using keywords by users, the innovative leap to voice searches could represent a radical change in how we reorganize our SEO strategy.
What does voice SEO positioning consist of?
Many companies are still unaware of the impact that voice searches can have among users, since ultimately, in the browser, it will be translated as a simple digital code, just like a written search. However, we must keep in mind that a written search and a voice search are not formulated in the same way. For example, performing a written Google search for “buy cheap hunting shotgun” is not the same as doing the same search by voice: «Where can I buy a hunting shotgun nearby?».
As a recommendation, we should systematically optimize those internal pages that we believe could receive voice searches, including or modifying all the keywords accordingly, and then analyze the results.
Lately, SEO itself has focused on adapting to mobile phones and improving design and usability for the user. However, since web positioning is something that evolves and advances at the speed of light, we must stay up to date with all the news that could affect our online business in order to achieve the best results.