There are many factors that affect the SEO positioning of a website, but in today’s article, we will present the 5 most common SEO mistakes that we must avoid at all costs to prevent our SEO strategy from being negatively affected.

What are the 5 most common SEO mistakes?

As we have been mentioning, there are bad practices or very common SEO mistakes in the online market, but we will focus on the 5 most frequent errors found on the web that can directly affect the SEO positioning of our online business.

• 1. FORCING OR OVER-OPTIMIZING THE SEO OF A WEBSITE: As is common, we often find many websites over-optimized with keywords in such a way that the search engine somewhat ignores them, considering the site to have “unnatural” content or content that may not be relevant to users’ searches. This usually occurs with recently created domains or those with little time online. The recommended approach is to provide good content that is written naturally and includes the appropriate keywords without overusing them. Finally, we must be very patient, keeping in mind that SEO positioning is a medium-to-long-term process that usually starts showing results between three and six months.
• 2. DUPLICATE CONTENT «COPY AND PASTE»: Another very common mistake among many companies, especially online stores, is the typical «copy and paste» from other websites in the product descriptions. When copying content from other sites, Google considers that content duplicated since the original is older, so we will be penalized by dropping positions in the search results (SERPs), even possibly disappearing from them altogether as a consequence of duplicating content.
• 3. BROKEN LINKS ON OUR WEBSITE: Generally, one of the actions we should occasionally carry out on our website is the analysis or review of broken links, such as all those internal links that were once functional but no longer exist today. For this, there are many free or paid tools available that help generate reports of all the broken links currently on our website. We must be very careful, as Google considers websites with numerous broken links to be penalizable.
• 4. IGNORE IMAGES ON OUR WEBSITE: It has always been said that a picture is worth a thousand words, so let’s get to work and include images or visual content on our website, such as product images in our online store, images in the blog articles we publish, etc. But it’s not just about adding images to the website; we must follow a series of guidelines for the proper insertion of these images:- Optimize the file size of each image to improve the website’s loading speed. Optimize for free with this online tool – Assign the most meaningful name possible to each image. Assign the most meaningful name possible to each image. A bad example of an image name for hunting would be «IMG-5423187.jpg» and a correct use would be «cheap-benelli-montefeltro-hunting-shotgun.jpg».– Always specify the TITLE and ALT attributes of each image. By implementing the points mentioned above with each of our images, we will be performing proper image SEO.
• 5. WORKING AND OPTIMIZING AT THE CATEGORY LEVEL: Few users tend to work at the category level, focusing most of their interest on the products in their online store or on the different blog articles. Working at the category level will help our SEO strategy improve considerably, achieve a greater source of traffic, and position us above our competition. To do this, it is advisable to explain in detail what each of the categories on our website is about, including keywords directly related to the niche or sector of the product or service we are offering. On the other hand, it would be ideal to include links to our various categories in our Linkbuilding strategy, avoiding always including only our main or index page in that strategy.

At this point, after following all the guidelines mentioned above, we will now be able to solve the most common SEO errors and enjoy a proper SEO strategy for our website.