There is a very important aspect of any website that is not directly related to  SEO positioning, but it does affect it in terms of the user’s visual experience.

The website design, the structure of all elements, sizes, colors, font type, etc… are all key factors that will largely determine how long a user stays on our website, regardless of the content we offer.

We must keep in mind that the amount of time a user spends browsing our site is a very important factor in relation to SEO positioning, That’s why, in addition to offering quality content, we should aim for a website design that is attractive, original, and intuitive in order to capture the user’s attention at all times.

Based on what was previously mentioned regarding web design, we will now outline a series of tips or best practices to help visually attract our target audience:

MAKE USE OF BRIGHT COLORS

We need to stay informed about current trends in order to incorporate all the trending colors into our website design. The ultimate goal of using the right colors is, simply put, to provide comfort to our users while they navigate through our website.

RESPONSIVE WEB

For the past couple of years, it is a fact that tablets and mobile devices have surpassed desktop versions. That is why we must offer a responsive design that adapts to any mobile device or tablet.

USE OF IMAGES

As the saying goes, «a picture is worth a thousand words», we must keep in mind that images can convey more attraction than simple text, although we should not neglect quality content on each internal page of our website. Optimizing images and using geolocation will help position the site properly and allow for fast navigation without display issues.

GRAPHIC DESIGN AS A SOCIAL MEDIUM

Nowadays, infographics and graphic content are being increasingly used and gaining importance on social networks and websites. Creating this type of content is very useful for users and is often positively shared on social media.