Nowadays, with the launch of new technologies, there are a large number of businesses selling their products through websites. As entrepreneurs, it is increasingly difficult to avoid similarities with the competition, which reduces brand differentiation.

So, if what you’re looking for is an eye-catching and original website that users will want to return to, you should apply the following guidelines regarding web design.

. Avoid overloading your website

Have you ever heard someone say that “the first impression is the one that counts”? Well, the same goes for websites. A homepage overloaded with too much text or too many images can drive any user away. This is usually the first impression, so it should be designed following a series of guidelines. A page with too much content shows a lack of organization on our part. We need to achieve a design that is simple, clear, and attractive, but above all, well-organized.

. Use a graphic table with purpose

Visual appearance is one of the elements that attracts consumers the most, above all others. Having a good visual design is essential to ensure the success of our website and, consequently, an increase in potential buyers. It has been proven that brand recognition increases by 80% with the right choice of color. That’s why it’s important to maintain visual consistency across the website and reflect it in other communication channels, as this will strengthen brand identity and make it easier for users to recognize it just by identifying the colors.

. Use a graphic table with purpose.

Every company needs a logo to gain greater presence in the market. Creating a logo is a necessary investment that must be considered when building a brand, as it will be the symbol that represents our business idea and will enable brand recognition anywhere. Consumers tend to remember a logo much faster than even a name. Moreover, a logo conveys to clients that the business is complete and professional.

. Create brand recognition through a logo.

Just like with color, typography is one of the most important elements of graphic design. When designing our website, it’s essential to choose a font that is comfortable and easy for users to read. It is advisable to use one type of font for the headings and another for the body text, always taking into account the type of website we are developing, since a website aimed at children is not the same as one intended for older adults.

Moreover, we must pay special attention to the combinations we make with fonts. Just like not all colors go well together, fonts should be chosen from families that are compatible, and no more than one or two fonts should be used.

. Customize your template

There is a wide variety of templates you can use to create your website. Regardless of your website’s content, chances are you’ll find a template that meets all your needs. However, it’s also likely that other companies will use the same design for their websites, meaning yours will no longer be unique or original.

That’s where InfoSama, comes in—as an expert agency in web development and design. In such a competitive environment, differentiation is key. Therefore, a unique, exclusive, and fully custom-made design will attract much more attention from users when it comes to remembering a website, compared to one that’s appropriate but commonly seen.