Just like fashion, trends in web development and design change alongside new technologies.
Each year, the range of possibilities in web design expands a little more. That’s why, in today’s post, we bring you 5 trends that have been gaining momentum in 2019.
ANIMATIONS
Animations on websites have been one of the main trends in recent years. In web design, the visual aspect is considered one of the most important—and there’s nothing more visual than a moving image.
Animations create a dynamic and fluid experience for the user. They are an original way to capture the attention of our audience. However, it’s important to note that just as they can benefit our website, they can also have the opposite effect if overused or applied without justification.
“Handwritten” Typography
As we mentioned in the previous post, typography is one of the most important elements to consider when designing a website.
In 2019, typography with personality has stood out above the rest. This refers to vintage-style fonts used in typical manuscripts from ancient times. In this case, usability has taken a back seat, as despite being a typeface that is difficult to read, it has been one of the most used in website creation and design this year.
BOLD COLOR
Until a few years ago, adding a bright and bold color to a website was considered madness. However, web design trends—just like those in fashion—are constantly evolving, and the use of intense color palettes continues to gain popularity.
In 2019, we left behind more muted tones to make way for bright and vibrant shades, noticeable even for some people with visual impairments.
VIDEOS
Just like animations, videos have been gaining more and more space among the essentials of a good website. They add a creative and visual touch, and also help convey a message more effectively.
The best videos capture the user’s attention within a couple of seconds and don’t rely on sound to be effective.
CHAT
A chat on our website can be a great way to increase sales, as long as we provide excellent customer service.
According to various studies, users prefer it over phone calls or emails. Availability builds trust, and this way, more customer service hours can be offered. Additionally, it allows for personalized attention to the customer’s specific needs.
For this job, it’s important to choose good agents—people with experience and specific skills, who know how to work with a keyboard and have a clear, friendly writing style.
