POKEMON GO AS A MARKETING TOOL

There are many Online marketing strategies that small and medium-sized businesses or large companies carry out to improve their sales at the end of the month, but… what are the alternatives to traditional methods?

The need to use new technologies in our daily lives is now a reality. With this comes «Pokemon Go» a revolutionary mobile game that, by simply having an internet connection and GPS geolocation, allows the user or player to see, at any time and in real time, the Pokemon present in the area where they currently are.

Pokemon Go is based on the classic and traditional game that defined an era for an entire generation. Taking advantage of technological advancements and how people use them today, they launched this game, which has already gone viral worldwide in less than a month.

Taking advantage of the rise and trend set by this application, many companies have started launching direct marketing campaigns for their own benefit, using Pokemon Go as the best tool to drive traffic to their websites and join the trending topic of the pokemon phenomenon.

In conclusion, the results generated by carrying out online marketing based on current market trends are truly impressive, as long as we take into account the specific sector of each company.

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