If you’re working on or considering improving your website’s organic positioning, pay attention to the factors that Google will reward most during 2022:
- E-A-T
Although not a new trend, it’s advisable not to forget the factors of Expertise, Authoritativeness, and Trustworthiness, as these help determine whether a website has useful, quality content.
- Technical SEO
Optimizing your website for a good user experience continues to be among the trends. Improving speed, optimizing next-generation images, structured data, etc.
- Customer Journey
Google continues to focus on the user (and doesn’t stop doing so), and wants SEO professionals to follow that approach. Every improvement, article, link, etc., must aim to enhance the user experience and deliver results to your clients.
In short, in current SEO trends, metrics are constantly changing, and it’s essential to maintain your rankings. These factors will help you obtain the necessary information to create intelligent SEO strategies.
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