The communication strategy is essential in institutions, companies, and projects of various kinds. It is necessary and fundamental when we consider our communication goal: to successfully convey what we want to the people we want to reach.
What is communication?
Communication is the act of exchanging information between members of the same species or different species.
Here we have the communication that humans exchange with other animals.
It has been a recurring subject of study in many linguistic schools and schools of thought.
Since ancient times, humans have been rethinking concepts over and over to adapt them to their historical situation and to what the moment demanded. And, of course, communication is no exception, since it is such an important aspect of human life (it is also a fundamental element from the very beginnings of a person’s life, known as the “first narcissistic mirror”). It has been studied and developed through many disciplines: psychology, sciences, language, philosophy, sociology, etc.
The communication strategy in all aspects of life.
As we’ve already said, we all communicate, whether we want to or not.
Our image, our tone of voice, the words we use, and the way we express ourselves all speak.
Todo es información que se comunica de una forma consciente e inconsciente. Damos información constantemente. En muchos casos tenemos un objetivo comunicativo, una intención comunicativa y a esto responde la estrategia de comunicación.
Everything is information that is communicated consciously and unconsciously. We are constantly giving information. In many cases, we have a communication goal, a communicative intention, and the communication strategy responds to this.
Well, in the business world, it’s the same, but of course, in a different way.
Companies have a communicative intention, which is to make their services or products known, and to do this, they must create a communication strategy.
Another matter is whether this is given the importance it deserves and done in a fully conscious way.
The communication strategy in different areas.
From public institutions to the major national debates of our beloved politicians, everyone has developed a communication strategy that will ensure their communication goal is successfully achieved.
It is necessary and more important than companies often realize—especially small businesses, many of which have not questioned their communication strategy at all, even though it is the vehicle that will carry their intention to communicate their services or products.
All companies need a communication strategy.
The communication strategy in digital marketing.
According to Jakobson, language has different elements: sender, receiver, channel, context, code, and message.
Therefore, companies must know who their receiver is, what message they want to deliver, and how.
To do this, a communication strategy is used — a communication tool that helps companies understand: who the audience they want to reach is, how they want to reach them, what type of information they consume, and how they consume it.
If you want your products to reach those people, you need to get to work and create THE COMMUNICATION STRATEGY — yes, in capital letters and bold, so you remember it well.
Development of the communication strategy.
The communication strategy in digital marketing is fundamental (keep this in mind because otherwise, you won’t get the good results you’re looking for) and consists of several steps to follow :
- Analysis of the current communication situation your company has.
- Define your objectives so you’ll know what type of strategy to follow. “What to say, for what purpose, and why”.
- Get to know the person you’re targeting (as we’ve already mentioned): their tastes, consumption habits, etc. In other words, the buyer persona.
- Be clear in your messages: what you want to tell them.
- Choose your channels to transmit that information: through which channels you will share it.
- Make a plan for your strategy: budgets, tactics, tone, deadlines, resources, etc.
- And… measure, measure, measure, and measure your results. There are tools for this. You must measure to know if you are achieving the desired results.
Our communication strategy comes to an end.
We wrap up with this small but important communication strategy to help you get started and take action.
And from infosama.es, we encourage you to follow a communication strategy to improve how you connect with your customers.
We remind you that we’re creating content that can help you with everything related to the digital marketing of your business.
See you soon, marketing enthusiasts!