Social media is one of the cheapest forms of marketing nowadays, so if you have a business, it would be ideal to make use of them.
Currently, social media already has 3.5 billion users, which represents almost half of the world’s population — isn’t that incredible?. According to several studies, people not only buy from companies on social media, but also spend between 20% and 40% more money on businesses that use them.
Next, we will see which are the main social networks that companies use today to help you decide which one will be most profitable for you.
With 2.41 billion daily active users, Facebook is the most widely used social platform. It is the social network par excellence.
It is the one most commonly used by businesses worldwide to promote themselves, as you can find people of all ages. It is the best way to quickly, economically, and—most importantly—effectively make our product or service go viral.
That said, remember that some businesses are prohibited from advertising on Facebook according to their advertising policies, such as vaping or tobacco companies, for example.
FACEBOOK MESSENGER
It is an application that allows Facebook users to send direct messages to each other, including to business pages. So, if your business model is more focused on lead generation rather than e-commerce or more immediate online conversions, this could be a good option for your business.
Additionally, on Facebook Messenger you can also set up automated messages for your business page. This way, if someone sends a message to your Facebook business page, Facebook Messenger will send them an automated reply, which is usually something like “Thanks for reaching out. We’ll get back to you as soon as possible”.
Even a message as simple as that helps build trust between your business and potential or existing customers. Therefore, it increases the chances of gaining a new buyer or purchase.
Despite being one of the newest social networks, it already has over 500 million active users. Although it was initially a social network mainly aimed at young people, nowadays you can find profiles of all ages.
With Facebook’s purchase of Instagram, it’s no longer just a platform to showcase our best photos, now you can also use it to run advertising campaigns for your brand. You even have the option to link it with Facebook.
It’s a great option for businesses with or without an advertising budget. Moreover, since it’s mostly a visual platform, we gain a significant advantage, people remember 80% of what they see rather than what they read or hear.
YOUTUBE
YouTube is a video platform that allows users to watch and/or upload videos.
It has 2 billion monthly active users, giving businesses the opportunity to share their content with over 30 million users.
Like Instagram, Pinterest, and Snapchat, YouTube benefits from visual content, but unlike other social networks, it is owned by Google, which gives it a certain advantage over the others.
Twitter is one of the oldest social media platforms and has 336 million monthly active users. You can post photos and videos along with short text due to its character limit, but Twitter is best known for its real-time updates.
This social network is ideal for attracting new customers through the use of hashtags. Just like on Instagram, you can search for a hashtag and find other posts from consumers and businesses that have used that hashtag.
This means you can find consumers who are looking for something your company offers, and vice versa.
