Inbound marketing is a methodology that integrates non-intrusive advertising and digital marketing techniques.
With these key points, you can connect with users at the beginning of their buying journey and guide them through to conversion or final sale:
1) Attract
These are coordinated techniques used to drive qualified traffic to your website by offering high-quality content that solves problems for your buyer persona.
2) Convert
The goal is to stop interacting with anonymous visitors and start engaging with known individuals (people). This involves applying various techniques to turn traffic into a profitable database.
3) Sell
Once you have a database, you need to manage the contacts, integrate them into a CRM, automate and nurture potential clients, create an automated content flow, and tailor each step to the customer’s buying cycle.
4) Retain
After gaining clients, the next step is to keep them—keep them satisfied, offer valuable content and information, and turn them into loyal brand advocates.
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