Human beings base their purchasing decisions on sensory experiences.
That’s why the need arises to apply neuroscience techniques to marketing—allowing us to understand the changes that occur in the brain at the moment of purchase.
These tips will help you boost your sales and attract new customers:
– Simplicity is more appealing: Create a pleasant eCommerce experience with clear, readable text, free of spelling errors, and simple, user-friendly navigation for your customers.
– Create a sense of urgency using messages like “Only 3 units left” or “Offer available until 11:59 PM.” This will help close sales with indecisive customers who fear missing out on your product.
– Break down the price so your customer isn’t scared off by big numbers. For example, “€5 per month” is more attractive than “€100 upfront.”
– Use synonyms: Instead of a “Buy” button, use phrases like “I want it” or “I’m taking it”—they come across more engaging.
– Offer multiple payment methods to give your customer the option to finance their purchase.
And you? What strategies do you use to gain visibility and sell your products?
At InfoSama, we help you grow your business.